John Wirenius looks into the career of Tina Packer, who appeared in The Web of Fear and then rather dropped out of sight…except she didn’t.
So Packer abandoned her career as an actor in England, raised some money in the U.S., and founded her own company in the Berkshires. She was one of the first women to direct Shakespeare professionally. Packer says it’s a natural fit.
“Because we are good at multi-tasking, you’re following 10 themes and there’s a lot of people on stage and you’ve got to arrange them,” she says. “It’s like having a giant family.”
I had a relative from Scotland who came to visit in the early seventies, and being but a child at the time, my topics of conversation were one; Star Trek. She explained that in Blighty they had this thing called Doctor Who, and she proceeded to try and explain it. She did a rather poor job of it - from what I got, the TARDIS was a elevator that took The Doctor down to his headquarters.
A year or two later I found a book in the library called Monsters Who’s Who, a mini-encyclopedia for movie and TV monsters. It also covered a lot of mythical monsters, and a LOT of Doctor Who villains. I took that book out so many times you could probably clone me from the genetic samples of dead skin and spit on the page corners. So I had a lot of info about the villains, but still had never SEEN the show.
They’re just snack chips omg. They don’t cause cancer and they’re delicious. Everyone thinks that any Mexican snack causes cancer. They say the same about the candy, but everyone eats it just fine and they sell it in stores everywhere. If Takis caused cancer, why would store chains like Albertsons or Safeway sell them? Jeez.
You missed my point, or perhaps I was insufficiently clear. OBVIOUSLY they don’t cause cancer. (Whether or not they’re the best thing to give to kids who still have their baby teeth, who the hell knows).
My point is if you’re preparing to go national with your product, take a look at what comes up when you Google yourself, and do something about it if something like this ranks so highly.
UPDATE: Takis assures twitterverse that their product does not cause cancer
So I just did a post in which I commented that this company was sponsoring tomorrow’s WWE event, Battleground. I explained that I had NO IDEA what the product was.
There’s the banner ad from the front page of the WWE website. There’s the Takis logo. No web link. No explanation what the product is. I had to go Google them to find out they are a corn-chippy-snacky product.
If you drill down to the actual Pay per View website, THERE you will find a couple ads for their product. But that’s it. No website on the TV shows, no commercials, not even a mention in the voice-over like “Presented by Takis spicy corn snacks” or whatever. NOTHING to let us know exactly what Takis are. In short, not the best way to spread brand recognition.
Now, it’s Saturday afternoon. I’ll bet there’s nobody they could pay enough to sit there and track any mentions of Takis snack chips every moment of the day. They almost certainly have a Twitterbot running that looks for “key phrases”.
And clearly, one of the words they’re watching for is “cancer”. I’ll bet that if you tweet about Takis, and mention that your astrological sign is Cancer, you’ll get a tweet almost identical to mine.
Because believe me, if the second thing that comes up when you search the name of your product discusses a rumor that your product causes cancer, odds are it’s something you’ve had to discuss once or twice.
Let me be clear - I have no doubt this product is safe for eating, and very possibly delicious if you’re a person who likes spicy mexican-y food. I got nothing against them, and have no desire to spread negative rumors.
But let’s parse the rest of their tweets, shall we?
"Takis have been on the market for 15 years"
WHERE? I did some research - I couldn’t find a single store in my area that carried it. Walmart has a listing for them, but not in any local store. So like I said in my first post, this seems to be a regional product poised to make a national push, trying to get their name out there by sponsoring a major national event, AKA a WWE PPV. But that’s all I knew about them - a name. I had no idea what it was - it could have been a snack, a cough drop, a restaurant or a spiced tequila. I needed to Google them, and the second thing I saw about them was…not good.
In short, if you are planning on bringing your product onto a national stage, try and make sure your mentions on the Internet are pretty good. Do what you can to get positive mentions of your product as high up on the Google as possible. And maybe open up the search parameters of your twitterbot a bit.
For the first time ever Al might actually get to number 1 on Billboard’s charts! He’s trailing behind Jason Mraz.
What can you do to ensure Al reaches the number one spot? Go and get his album. Spread the news around. Think somebody you know would like Al’s music? Get them an album or encourage them to get the album! Don’t download it illegally either. Yes I’m talking to you Rabbi Silverstein in Brooklyn, NY!! No, go out and purchase it! It’s $9.99 on iTunes and $5.99 on Amazon MP3! What are you waiting for?
Weird Al has never hit number one on the charts and this is his last physical album (he’ll still be making music though don’t you worry!). He’s been around for thirty-one years. Let’s make him get to number one! :)
Thank you for your attention, you may go back to scrolling your dash.